The Top 20 Display Advertisers of Q3 2016

Here’s our report for the biggest Display advertisers during Q3 2016. (Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.) #1: expedia.com Estimated Q3 Ad Spend: $14.8M Top 3 Traffic Sources: Google, Direct Buy, Rubicon Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com Top Ad: #2: outrigger.com Estimated Q3 Ad Spend: $9.3M Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion...

NEW FEATURE: Private Label Your Advertising Reports

New feature! Adbeat Enterprise subscribers can now private label any advertising report (including the Advertiser Vertical Report) with their company logo and company name. This is good news for subscribers who want to send more professional looking reports to clients without having to make manual design changes. How does it work? First, Enterprise subscribers can change the logo and company name under in the “Private Labeling” tab on the...

0 to 1 Million Customers in 3 Months: Jet’s Display Strategy Revealed

Many start-up founders dream of being acquired by a massive Fortune 500 company. Well, less than 2 years after launch, Jet has been acquired by Wal-Mart for ~$3 billion. This was a major power play for Wal-Mart, as it attempts to compete with eCommerce juggernaut Amazon.com. Wal-Mart may never catch up to Amazon even after acquiring Jet (the critics are unoptimistic), but there’s no doubt that Jet must have...

Data For Infolinks and dianomi Now Available!

It’s always a beautiful day when we add more networks & data to Adbeat 🙂 Adbeat now has data for one new “standard” display network, Infolinks. All Adbeat Standard subscribers (and plans above the Standard level) will have access to data for Infolinks (and 90+ other display networks). Adbeat also has data for the financial Native ad network, dianomi. All Adbeat Advanced and Enterprise subscribers will have access to...

Trump vs. Clinton on Display Part 2: Donald Trump

Note: This is Part 2 in a two-part series that reveals the two presidential candidates’ Display strategies. Click here to see Part 1: Hillary Clinton. As of June 2016, there were rumors that the Trump campaign was running low on funds. Subsequently, Trump blatantly started asking for public donations from supporters. There have been a few controversies over who he is asking and who is giving Trump these funds....

Trump vs. Clinton on Display Part 1: Hillary

One of our most popular (and controversial) posts earlier this year revealed the display advertising strategies for the 2016 presidential candidates. Well, a lot has happened since then. The primaries are over, and only two contenders are left standing in the ring: Now it’s time to drill down into the current Display strategies for Clinton and Trump. First, if you go back in in time and read the original...

Display Advertising: It’s Not All About Banners and Visuals

(Note: this is a guest post from our good friends over at Bannersnack, an easy-to-use banner creation tool. Enjoy!) Running a successful advertising campaign on any search network can be challenging. But let’s face it, search advertising is much easier to understand, follow and optimize compared to display advertising. Don’t get me wrong, search campaigns can be a pain to deal with as well, but overall they are more...

7 Landing Page Styles That Convert on Native Part 1: Taboola

Note: This is part 1 in a three-part series that covers which landing page styles are converting for direct response advertisers on the most popular Native networks. This post covers landing pages that currently work on Taboola. Part 2 (Revcontent) and part 3 (Outbrain) will be published in the upcoming weeks. Have you tested running traffic on Taboola? If you haven’t, then you’re really missing out. Some of the...

The Business of Display Part 7: Making Money With Coupons

Is it possible to make money on Display by giving away coupon codes? Coupon sites are one of those “sexy” internet business models because they require a little overhead to set up. You don’t have to create a physical product. You don’t have to create a digital product. In fact, there are no deliverables whatsoever. Plus, it’s pretty easy to build goodwill with your visitors because you’re not selling...

An Uncensored Peek Inside Grammarly’s $2.2M Display Strategy

We live in a very judgmental society, especially when it comes to proper grammar and spelling. Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. We hate these people. There is even a derogatory term for them: “Grammar Nazis” The fact of the matter is that poor writing and grammar is an epidemic. The vast majority of our...