Expert Interview: Jeff Cordeiro Talks Mobile Game Monetization & Display Advertising

Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and...

4 Winning Native Ad Tactics From Top Fashion Retail Marketers

There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising....

The Top 20 Advertisers of Q4 2016

2016 is officially over – happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M...

The Dark Side of Display: How “Fake News” Sites Monetize their Content

The 2016 Presidential Campaign was littered by fake news stories. They gained steam on social platforms before being erroneously reported left-and-right by the real news media who didn’t want to miss a scoop. When in reality, this nonstop media frenzy was being fueled by people with zero political ties (many times, from outside US borders), who were just looking to make a quick buck. It got so bad that...

How To Sell Enterprise Software With Display Advertising

We’ll admit it: selling Enterprise software on display can be tricky.  It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for. A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with...