New Feature: Smart Alerts + India Data is Live

Our crack engineers have been hard at work since the beginning of the year and we’re pleased to announce two new updates. New Coverage for India For the record, when it comes to spending on digital advertising, India is no slouch.  In fact, according to eMarketer,  India is on track to surpass $1 billion in digital ad spend this year.  So if you’re already an Adbeat customer, by all...

Expert Interview: Jeff Cordeiro Talks Mobile Game Monetization & Display Advertising

Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and...

4 Winning Native Ad Tactics From Top Fashion Retail Marketers

There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising....

The Top 20 Advertisers of Q4 2016

2016 is officially over – happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M...

The Dark Side of Display: How “Fake News” Sites Monetize their Content

The 2016 Presidential Campaign was littered by fake news stories. They gained steam on social platforms before being erroneously reported left-and-right by the real news media who didn’t want to miss a scoop. When in reality, this nonstop media frenzy was being fueled by people with zero political ties (many times, from outside US borders), who were just looking to make a quick buck. It got so bad that...

How To Sell Enterprise Software With Display Advertising

We’ll admit it: selling Enterprise software on display can be tricky.  It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for. A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with...

5 Unconventional Tools For Writing Higher Converting Landing Pages & Ad Creatives

Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at...

Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a...

The Business of Display Part 8: Credit Card Affiliate Offers

If you want to look at America’s addictions, look at some of the biggest spenders on Display. We’re addicted to celebrity gossip. We’re addicted to sports and political news. We’re addicted to weight loss and beauty. And most of all: We’re addicted to credit. We received pre-approved credit card offers the day we turned 18. There are stories of dead dogs receiving credit cards and toddlers receiving cards with...

$5,671,300 Reasons Why You Should Test Google Text Ads

In October 2000, Google launched a month-long beta with about 350 advertisers for its new Google AdWords advertising platform. The tiny test would go on to become the biggest online advertising platform and lead to over $100 million in revenue per day. While it started simple, Google came out with new add-ons to the original product. One of the biggest was the 2003 release of Google AdSense. This allowed...