Bradley Nickel

Online Marketing Guy | adbeat.com

3 min read

The Top 20 Biggest Display Advertisers of Q4 2015

Here’s our report for the biggest Display advertisers in Q4 2015. You’ll notice there are more viral sites in this list than in previous reports.

#1: Weebly

Background: Weebly.com is a web-hosting service that offers a drag-and-drop website builder.

  • Estimated Q4 Ad Spend: $15.8M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: littlethings.com, practicallyviral.com, buzzlie.com

Top Ad:

weebly.com-640c2cb7f2653d4cd212943424b367e6

#2: Western Union

Background: Western Union is a money transfer service.

  • Estimated Q4 Ad Spend: $29.8M
  • Top 3 Traffic Sources: MediaMath, Direct Buy, Advertising.com
  • Top 3 Publishers: ranker.com, answers.com, americannews.com

Top Ad:

westernunion.com-20e049c83c676217a9d8c79f170ed3c5 (1)

#3: PayPal

Background: PayPal is an online money transfer service.

  • Estimated Q4 Ad Spend: $18.4M
  • Top 3 Traffic Sources: Google, Conversant, TribalFusion
  • Top 3 Publishers: littlethings.com, womanfreebies.com, answers.com

Top Ad:

paypal.com-fef5d453c8484776a60f4cb8e2ddda2a

#4: Target

Background: Target operates online and large retail stores across North America that offer a variety of goods.

  • Estimated Q4 Ad Spend: $17.7M
  • Top 3 Traffic Sources: Direct Buy, MediaMath, Google
  • Top 3 Publishers: babycenter.com, healthline.com, usmagazine.com

Top Ad:

target.com-e3adeaefe63f3d8578e19d512f405c67

#5: Pop Hitz

Background: Pop Hitz is a viral entertainment site focused on celebrity news and gossip.

  • Estimated Q4 Ad Spend: $16.5M
  • Top 3 Traffic Sources: Taboola, rev:content, Adblade
  • Top 3 Publishers: diply.com, anchorfree.com, chacha.com

Top Ad:

pop-hitz-top-ad

#6: Amazon

Background: Amazon is the world’s largest online retailer. They sell everything.

  • Estimated Q4 Ad Spend: $14.5M
  • Top 3 Traffic Sources: Google, Direct Buy, TheTradeDesk
  • Top 3 Publishers: rawstory.com, goodreads.com, bustle.com

Top Ad:

amazon.com-a8812eca59186dd5bb15e8be57550dac

#7: Verizon Wireless

Background: Verizon Wireless is one of the largest wireless companies in the United States.

  • Estimated Q4 Ad Spend: $14.5M
  • Top 3 Traffic Sources: Advertising.com, Direct Buy, Google
  • Top 3 Publishers: msn.com, dallasblack.com, answers.com

Top Ad:

verizonwireless.com-3840d9b6524662ad08fb68bc6dc9d814

#8: Your Daily Dish

Background: Your Daily Dish is a viral entertainment/news site.

  • Estimated Q4 Ad Spend: $13.3M
  • Top 3 Traffic Sources: Taboola, Outbrain, rev:content
  • Top 3 Publishers: diply.com, ijreview.com, littlethings.com

Top Ad:

dailydish-top-ad

#9: Google

Background: Does Google need an explanation? Probably not.

  • Estimated Q4 Ad Spend: $12.9M
  • Top 3 Traffic Sources: Google, Direct Buy, Turn
  • Top 3 Publishers: playbuzz.com, answers.com, littlethings.com

Top Ad:

google-top-ad

#10: Smarter Lifestyles

Background: Smarter Lifestyles is an affiliate advertorial “portal.”

  • Estimated Q4 Ad Spend: $10.9M
  • Top 3 Traffic Sources: Direct Buy, Adblade, Criteo
  • Top 3 Publishers: anchorfree.us, bridaltune.com, chacha.com

Top Ad:

smarter-lifestyles-top-ad

#11: Little Budha

Background: Little Budha is a viral entertainment/news site.

  • Estimated Q4 Ad Spend: $10.4M
  • Top 3 Traffic Sources: Taboola, rev:content, ContentAd
  • Top 3 Publishers: liftbump.com, dose.com, omgfacts.com

Top Ad:

little-budha-top-ad

#12: Dollar Shave Club

Background: Dollar Shave Club is a razor/razor blade subscription service.

  • Estimated Q4 Ad Spend: $9.6M
  • Top 3 Traffic Sources: Taboola, Outbrain, Google
  • Top 3 Publishers: ijview.com, theblaze.com, thepoliticalinsider.com

Top Ad:

dollar-shave-club-top-ad

#13: Answers.com

Background: Answers.com is a crowdsourced Q&A platform.

  • Estimated Q4 Ad Spend: $8.8M
  • Top 3 Traffic Sources: Taboola, Outbrain, rev:content
  • Top 3 Publishers: diply.com, playbuzz.com, lifebuzz.com

Top Ad:

answers.com-top-ad

#14: American Express

Background: American Express sells financial services (mainly credit cards and debit cards).

  • Estimated Q4 Ad Spend: $8.7M
  • Top 3 Traffic Sources: Google, Direct Buy, Advertising.com
  • Top 3 Publishers: ebay.com, weather.com, answers.com

Top Ad:

americanexpress.com-bae9e336ca8c62f4ec632ade9c0848e1

#15: Squarespace

Background: Squarespace is an web app that makes it easy to build a website.

  • Estimated Q4 Ad Spend: $8.4M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: littlethings.com, playbuzz.com, buzzlie.com

Top Ad:

squarespace.com-175f3d9c09c6a58c52ea3362d5136ab6

#16: zulily

Background: zulily is a daily deals clothing site targeted mainly at women

  • Estimated Q4 Ad Spend: $7.7M
  • Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
  • Top 3 Publishers: aol.com, pch.com, theblaze.com

Top Ad:

zulily.com-c875c7a0fc5dbee9889f032778d1feaa

#17: DirecTV

Background: DirecTV is an satellite service provider and broadcaster.

  • Estimated Q4 Ad Spend: $7.5M
  • Top 3 Traffic Sources: Google, Direct Buy, Yahoo Gemini
  • Top 3 Publishers: littlethings.com, conservativetribune.com, uproxx.com

Top Ad:

directv.com-78a8f5706eacc01227447a0b7f094e1f

#18: LowerMyBills

Background: LowerMyBills is a lead generation advertiser focused on mortgage refinance, auto insurance and life insurance.

  • Estimated Q4 Ad Spend: $7.4M
  • Top 3 Traffic Sources: Google, Advertising.com, Taboola
  • Top 3 Publishers: americannews.com, urbandictionary.com, allenbwest.com

Top Ad:

lowermybills.com-284ad7c81062b69c65bb71307d7c6213

#19: Full Sail University

Background: Full Sail University is a for-profit university in Winter Park, Florida.

  • Estimated Q4 Ad Spend: $7.2M
  • Top 3 Traffic Sources: Google, Adblade, rev:content
  • Top 3 Publishers: goodreads.com, ultimate-guitar.com, nofilmschool.com

Top Ad:

fullsail.edu-9767b88d69fbec166be345fcc0d02bd3

#20: HealthCentral

Background: HealthCentral is a large online publisher with information similar to that of WebMD.

  • Estimated Q4 Ad Spend: $6.9M
  • Top 3 Traffic Sources: Taboola, Outbrain, Google
  • Top 3 Publishers: ijreview.com, qpolitical.com, mensfitness.com

Top Ad:

healthcentral-top-ad

Bradley Nickel

Online Marketing Guy | adbeat.com

1 Comment

  1. wow, very interesting stats.

    Reply

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