If you’re looking for a basic way to start retargeting more effectively (not just sending ads to anyone who hits your website), there’s a basic 2-4 week sequence (depending on the length of your buy cycle — see this blog post to figure out more.) Although you can get really complicated with remarketing, this is a pretty good strategy to start off with, and you’ll probably see decent results. Week 1: Remind Them In this week you’re going to...