5 Unconventional Tools For Writing Higher Converting Landing Pages & Ad Creatives

Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at least from a technical standpoint. This has been both a...

Bradley Nickel

Copywriting › 5 min read

Advertising Strategies from the Billion Dollar Business of Meal Kit Delivery

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. It has also raised over $193.8M in venture capital...

Bradley Nickel

Case Study › 7 min read

The Business of Display Part 8: Credit Card Affiliate Offers

If you want to look at America’s addictions, look at some of the biggest spenders on Display. We’re addicted to celebrity gossip. We’re addicted to sports and political news. We’re addicted to weight loss and beauty. And most of all: We’re addicted to credit. We received pre-approved credit card offers the day we turned 18. There are stories of dead dogs receiving credit cards and toddlers receiving cards with limits higher than those of their parents. Soon we discovered...

Bradley Nickel

Case Study › 7 min read

$5,671,300 Reasons Why You Should Test Google Text Ads

In October 2000, Google launched a month-long beta with about 350 advertisers for its new Google AdWords advertising platform. The tiny test would go on to become the biggest online advertising platform and lead to over $100 million in revenue per day. While it started simple, Google came out with new add-ons to the original product. One of the biggest was the 2003 release of Google AdSense. This allowed publishers to monetize their traffic with ads served through the...

Bradley Nickel

Copywriting › 9 min read

The Top 20 Display Advertisers of Q3 2016

Here’s our report for the biggest Display advertisers during Q3 2016. (Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.) #1: expedia.com Estimated Q3 Ad Spend: $14.8M Top 3 Traffic Sources: Google, Direct Buy, Rubicon Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com Top Ad: #2: outrigger.com Estimated Q3 Ad Spend: $9.3M Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion Top 3 Publishers: yahoo.com, weather.com, about.com Top Ad: #3: jet.com...

Bradley Nickel

Quarterly Spend Reports › 2 min read