The 20 Biggest Display Advertisers of Q1 2015

Q1 of 2015 is officially over!

This post outlines the 20 highest spending advertisers on Display.

There’s an interesting mix of business models inside the top 20. Some of these are going to come as no surprise — massive wireless companies, car manufacturers, TV/internet providers — but there are a few advertisers on here your probably have never heard of.

Without further ado…

#1: Verizon.com

Background: Anyone who lives in the USA probably knows who Verizon is. They have ~34% of the market share for all wireless companies in the United States. They’re subsequently also the largest media buyer in the United States. Verizon uses the Verizon.com domain to advertise their “FiOs” internet/TV/phone package.

  • Estimated Q1 Ad Spend: $13.4M
  • Top 3 Traffic Sources: Google, Direct Buys, Yahoo Gemini Native
  • Top 3 Publishers: AOL.com, HuffingtonPost.com, Ask.com

Top Ad:

verizon.com-42feacb509b0dfebea9eaab0a3f57798

#2: VerizonWireless.com

Background: VerizonWireless.com is the domain Verizon uses to advertise their mobile phone plans.

  • Estimated Q1 Ad Spend: $11M
  • Top 3 Traffic Sources: Google, Direct Buy, Advertising.com
  • Top 3 Publishers: Mapquest.com, Ask.com, Answers.com

Top Ad:

verizonwireless.com-e656ed18372bb7684b85543dd4607649

#3: Zulily.com

Background: Zulily is a daily deals clothing site targeted mainly at women. They were one of the largest advertisers in 2014 and have continued to spend strongly in 2015.

  • Estimated Q1 Ad Spend: $9.9M
  • Top 3 Traffic Sources: Google, Casale, CPXi
  • Top 3 Publishers: playbuzz.com, blogspot.com, urbandictionary.com

Top Ad:

zulily.com-7cc4511a082a5cd59851e814fa15fb7a

#4: Beverly-HillsMD.com

Background: Beverly Hills MD is a direct response advertiser that sells a product meant to help remove dark spots caused by aging. They call it the “Beverly Hills MD Dark Spot Corrector”.

  • Estimated Q1 Ad Spend: $9.1M
  • Top 3 Traffic Sources: Google, Adblade, Clickbooth
  • Top 3 Publishers: Blogspot.com, WedMD.com, Drugs.com

Top Ad:

beverlyhills-md.com-daa914978d5bdb9ab925e7e6977c8405 (1)

#5: Comcast.com

Background: Comcast is one of the largest cable TV and internet providers in the USA.

  • Estimated Q1 Ad Spend: $8.7M
  • Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
  • Top 3 Publishers: Amazon.com, HuffingtonPost.com, Today.com

Top Ad:

comcast.com-7e829437cc2cdb1c5159a413541fe411

#6: Amazon.com

Background: Amazon.com is the largest eCommerce site in the world. In Q1 they used Display to advertise a selection of various products, specifically a recycling bin, a 3D printer and wholesale glasses for restaurants, catererers, large parties, etc.

  • Estimated Q1 Ad Spend: $7.3M
  • Top 3 Traffic Sources: Google, Direct Buy, BingAds
  • Top 3 Publishers: Lifehacker.com, Yidio.com, Blogspot.com

Top Ad:

amazon.com-1ce70df40cee14de945eaebe0792d154 (1)

#7: LowerMyBills.com

Background: LowerMyBills is a lead generation site for mortgage refinancing and life/car insurance.

  • Estimated Q1 Ad Spend: $7.1M
  • Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
  • Top 3 Publishers: mapquest.com, urbandictionary.com, bankrate.com

Top Ad:

lowermybills.com-d2ee4be67a52903e16ecef2edf4ae7d8

#8: Chevrolet.com

Background: Chevrolet is an American car manufacturer.

  • Estimated Q1 Ad Spend: $5.5M
  • Top 3 Traffic Sources: Advertising.com, Google, Direct Buy
  • Top 3 Publishers: huffingtonpost.com, answers.com, ask.com

Top Ad:

chevrolet.com-6dc4544a93382371ca37452de92a5e57 (1)

#9: Lifelock.com

Background: LifeLock is a SaaS product that offers protection against identity theft.

  • Estimated Q1 Ad Spend: $5.5M
  • Top 3 Traffic Sources: Google, AOL Sponsored Listings, Outbrain
  • Top 3 Publishers: legacy.com, aol.com, wayfair.com

Top Ad:

lifelock.com-8dba4747c7e00c567de070c90a94b079

#10: Keystone-XL.com

Background: The Keystone Pipeline is a pipeline that runs through parts of Canada and the United States. There are 4 phases of the Pipeline. Three have already been built and the 4th (“Keystone XL”) is still awaiting approval from the US governement. The pipeline has come under fire from environmentalists and in 2012, Obama rejected a bill to expand the pipeline back. Their advertising campaign is centered around building public awareness about why the pipeline is safe.

  • Estimated Q1 Ad Spend: $5.5M
  • Top 3 Traffic Sources: Google, Direct Buy (only using 2 traffic sources)
  • Top 3 Publishers: Ask.com, Glassdoor.com, Reference.com

Top Ad:

keystone-xl.com-941f420076c3f3d4606f5964182ce22e

#11: Google.com

Background: No introduction needed. Everyone knows who Google is and what they do. They use Display for advertising services like Gmail, Google Play and Google Adwords

  • Estimated Q1 Ad Spend: $5.3M
  • Top 3 Traffic Sources: Google, Direct Buy, Undertone
  • Top 3 Publishers: Blogspot.com, Answers.com, Mapquest.com
  • Top Ad:

Top Ad:

google.com-5b74515816f93b042a3b0c17fbd339b5

#12: Wayfair.com

Background: Wayfair is an eCommerce store specializing in home furniture and objects.

  • Estimated Q1 Ad Spend: $4.7M
  • Top 3 Traffic Sources: Google, Yahoo Gemini Native, Outbrain
  • Top 3 Publishers: wunderground.com, blogspot.com, dailydot.com

Top Ad:

wayfair.com-42006d1c0de54313e00434db5b87c52f

#13: WesternUnion.com

Background: Western Union is the largest money transfer service in the world. They use Display to advertise their online and mobile transfer services.

  • Estimated Q1 Ad Spend: $4.7M
  • Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
  • Top 3 Publishers: Examiner.com, Blogspot.com, Topix.com

Top Ad:

westernunion.com-3e2750b7739ec8ffd53ae60f2475a2bc

#14: Smallbizready.com

Background: Verizon (again) promoting their internet services for small businesses.

  • Estimated Q1 Ad Spend: $4.4M
  • Top 3 Traffic Sources: Google, Direct Buy, Casale
  • Top 3 Publishers: theepochtimes.com, Survley.com, click2houston.com

Top Ad:

smallbizready

#15: Target.com

Background: Target is a large department store and online eCommerce shop.

  • Estimated Q1 Ad Spend: $4.3M
  • Top 3 Traffic Sources: Direct Buy, MediaMath, Google
  • Top 3 Publishers: Yahoo.com, BabyCenter.com, Go.com

Top Ad:

target.com-b4e660c79428c8692d4ae72e5dfccfbb

#16: FullSail.edu

Background: Full Sail is a for-profit university located in Orange Country, Florida. They offer online and in-person classes. Their advertising campaigns focus on their film and music production courses.

  • Estimated Q1 Ad Spend: $4.1M
  • Top 3 Traffic Sources: Google, Direct Buy, CPXi
  • Top 3 Publishers: FullReads.com, HotNewHipHop.com, Angelfire.com

Top Ad:

fullsail.edu-d2a23997a8d4ab715644bf6568f7280d

#17: myrbetriq.com

Background: Myrbetriq is a prescription medicine used to treat overactive bladder.

  • Estimated Q1 Ad Spend: $4.1M
  • Top 3 Traffic Sources: Google, Direct Buy, Burst Media
  • Top 3 Publishers: Drugs.com, Wildtanget.com, Blogspot.com

Top Ad:

myrbetriq.com-0dd0cf99483601796d3fec681ff2ffe0

#18: Ally.com

Background: Ally is an online bank.

  • Estimated Q1 Ad Spend: $4.1M
  • Top 3 Traffic Sources: Direct Buy, Rubicon, Casale
  • Top 3 Publishers: Salon.com, Bankrate.com, Kiplinger.com

Top Ad:

ally.com-2e0cd7bcb82e451a6fe418eee482a31e

#19: LiveCellResearch.com

Background: Live Cell Research is a nutraceutical company that specializes in anti-aging supplements. Their two main products are “Niagan” and “Krill Oil”.

  • Estimated Q1 Ad Spend: $4M
  • Top 3 Traffic Sources: Google, Adblade, Clickbooth
  • Top 3 Publishers: bleacherreport.com, yardbarker.com, zimbio.com

Top Ad:

livecellresearch.com-fc1b60f92c7d80fbca9abbde3cac3492

#20: NextAdvisor.com

Background: NextAdvisor is an affiliate review site focused mainly on financial services.

  • Estimated Q1 Ad Spend: $3.9M
  • Top 3 Traffic Sources: Taboola, Outbrain, Sponsored Listings
  • Top 3 Publishers: mytopfreegames.com, retroogames.com, go.com

Top Ad:

next-advisor-text-ad

1 Comment

  1. facebook is not among the top 3 traffic sources of these companies. can anyone explain?

    Reply

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