The Top 20 Display Advertisers of Q3 2016

Here’s our report for the biggest Display advertisers during Q3 2016.

(Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.)

#1: expedia.com

  • Estimated Q3 Ad Spend: $14.8M
  • Top 3 Traffic Sources: Google, Direct Buy, Rubicon
  • Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com

Top Ad:

expedia.com-b196f07154613f4a92249dadbde099e8

#2: outrigger.com

  • Estimated Q3 Ad Spend: $9.3M
  • Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion
  • Top 3 Publishers: yahoo.com, weather.com, about.com

Top Ad:

outrigger.com-0f2736c685233896f5678f82653fb6da

#3: jet.com

  • Estimated Q3 Ad Spend: $8.8M
  • Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola
  • Top 3 Publishers: wikia.com, imgur.com, littlethings.com

Top Ad:

jet.com-0d153707d820ca4303976140aa7f747e (1)

#4: paypal.com

  • Estimated Q3 Ad Spend: $8.5M
  • Top 3 Traffic Sources: Google, Conversant, Advertising.com
  • Top 3 Publishers: wikia.com, imgur.com, slate.com

Top Ad:

paypal.com-7fd5dbfe56087daf667ed8e6a4f01c20

#5: squarespace.com

  • Estimated Q3 Ad Spend: $7.3M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: glassdoor.com, petapixel.com, imgur.com

Top Ad:

squarespace.com-f67b070e3186ec851c2e33b42ed596a6

#6: amazon.com

  • Estimated Q3 Ad Spend: $6.6M
  • Top 3 Traffic Sources: Direct Buy, Google, Outbrain
  • Top 3 Publishers: imdb.com, wikia.com, dpreview.com

Top Ad:

amazon.com-1293eb506c2c10dab3a378e49f1b8ae1 (1)

#7: vanguard.com

  • Estimated Q3 Ad Spend: $5.4M
  • Top 3 Traffic Sources:Direct Buy, Google, TheTradeDesk
  • Top 3 Publishers: fool.com, (money) about.com, about.com

Top Ad:

vanguard.com-81d5abe05a762d0d49363a5d644656e7 (1)

#8: westernunion.com

  • Estimated Q3 Ad Spend: $5.3M
  • Top 3 Traffic Sources: MediaMath, Google, AppNexus
  • Top 3 Publishers: ask.com, urbandictionary.com, imgur.com

Top Ad:

westernunion.com-3f09c930b3698f0370e327531c127d53

#9: stylewe.com

  • Estimated Q3 Ad Spend: $5.2M
  • Top 3 Traffic Sources: Google, Direct Buy, BingAds
  • Top 3 Publishers: theguardian.com, ibtimes.com, merriam-webster.com

Top Ad:

stylewe.com-930d55753efbaca4c733607f1f6f094f

#10: zulily.com

  • Estimated Q3 Ad Spend: $5M
  • Top 3 Traffic Sources: Google, Advertising.com, MSNDisplay
  • Top 3 Publishers: imgur.com, yahoo.com, littlethings.com

Top Ad:

zulily.com-c81b4e0bf803d9badcaf34c1de7b5c24

#11: edx.org

  • Estimated Q3 Ad Spend: $4.9M
  • Top 3 Traffic Sources: Rubicon, Direct Buy, OpenX
  • Top 3 Publishers: dailymotion.com, go.com, dailymail.co.uk

Top Ad:

edx.org-aa904330783b9b262000a59c6efbe4ab (1)

#12: bestbuy.com

  • Estimated Q3 Ad Spend: $4.5M
  • Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
  • Top 3 Publishers: wikia.com, huffingtonpost.com, cnet.com

Top Ad:

bestbuy.com-ffa04c0c9e1a9f00a644d64fe9fb13a9

#13: hillaryclinton.com

  • Estimated Q3 Ad Spend: $4.3M
  • Top 3 Traffic Sources: Direct Buy, Advertising.com, Google
  • Top 3 Publishers: politico.com, nytimes.org, washingtonpost.com

Top Ad:

hillaryclinton.com-d4e7cb84268227ad69ac2f586097a428 (1)

#14: adobe.com

  • Estimated Q3 Ad Spend: $4.3M
  • Top 3 Traffic Sources: Google, Direct Buy, Advertising.com
  • Top 3 Publishers: vimeo.com, about.com, instructables.com

Top Ad:

adobe.com-661f6d47ccb16c2a50a30a08a05ba2a8

#15: aarp.org

  • Estimated Q3 Ad Spend: $4.1M
  • Top 3 Traffic Sources: Google, Outbrain, Direct Buy
  • Top 3 Publishers: nbcnews.com, washingtonpost.com, food.com

Top Ad:

aarp.org-52710641e14f73c9178e2d54769926ac

#16: ibm.com

  • Estimated Q3 Ad Spend: $3.6M
  • Top 3 Traffic Sources: Direct Buy, Google, Taboola
  • Top 3 Publishers: forbes.com, businessinsider.com, time.com

Top Ad:

ibm.com-6d2a299286e086652f0cd05b3dd9a0bd (1)

#17: hp.com

  • Estimated Q3 Ad Spend: $3.6M
  • Top 3 Traffic Sources: Google, Direct Buy, Outbrain
  • Top 3 Publishers: wikia.com, flickr.com, yahoo.com

Top Ad:

hp.com-ad39754fa4422db7ac7d818f2c4b0952

#18: dyson.com

  • Estimated Q3 Ad Spend: $3.4M
  • Top 3 Traffic Sources: Google, Direct Buy, Rubicon
  • Top 3 Publishers: wikia.com, usnews.com, weather.com

Top Ad:

dyson.com-2c4e53e15d661d231926f855310ecc95

#19: aliexpress.com

  • Estimated Q3 Ad Spend: $3.2M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: yahoo.com, flickr.com, businessinsider.com

Top Ad:

aliexpress.com-875a57b6e761a15646190364d38b71df

#20: battle.net

  • Estimated Q3 Ad Spend: $3.1M
  • Top 3 Traffic Sources: Direct Buy, Google, CPM Star
  • Top 3 Publishers: wikia.com, lifehacker.com, gamefaqs.com

Top Ad:

battle.net-ca0e2e244eba6a59c673056e61fa9233

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