The Top 20 Display Advertisers of Q2 2016

Here’s our report for the biggest Display advertisers during Q2 2016.

#1: Paypal.com

  • Estimated Q2 Ad Spend: $12.4M
  • Top 3 Traffic Sources: Conversant, Google, Advertising.com
  • Top 3 Publishers: slate.com, go.com, thesaurus.com

Top Ad:

paypal.com-9ccb40d1b9909a5e3b0849b21d835a57

#2: Amazon.com

  • Estimated Q2 Ad Spend: $9.2M
  • Top 3 Traffic Sources: Direct Buy, Google, MediaMath
  • Top 3 Publishers: imdb.com, dpreview.com, babycenter.com

Top Ad:

amazon.com-1293eb506c2c10dab3a378e49f1b8ae1

#3: LowerMyBills.com

  • Estimated Q2 Ad Spend: $8.8M
  • Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola
  • Top 3 Publishers: wow.com, huffingtonpost.com, dailyfinance.com

Top Ad:

lowermybills.com-73a7a66c0b5151a93e51ca15fea7bde7

#4: StyleWe.com

  • Estimated Q2 Ad Spend: $8.3M
  • Top 3 Traffic Sources: Google, Direct Buy, PulsePoint
  • Top 3 Publishers: yahoo.com, nytimes.com, wikihow.com

Top Ad:

stylewe.com-ddd4ec9da4b3067182ea9ff584adbce9

#5: Zulily.com

  • Estimated Q2 Ad Spend: $7.8M
  • Top 3 Traffic Sources: Google, Advertising.com, Yahoo Gemini
  • Top 3 Publishers: wow.com, flickr.com, yahoo.com

Top Ad:

zulily.com-9d419f93229ff120c87508b1728eb5ae

#6: ViewLorium.com

  • Estimated Q2 Ad Spend: $7.6M
  • Top 3 Traffic Sources: Google, Direct Buy, Rubicon
  • Top 3 Publishers: wikia.com, buzzlie.com, thesaurus.com

Top Ad:

viewlorium.com-4f1902dc11b825a236b128d534c1e2be

#7: IBM.com

  • Estimated Q2 Ad Spend: $7M
  • Top 3 Traffic Sources: Direct Buy, Google, Taboola
  • Top 3 Publishers: time.com, cnbc.com, forbes.com

Top Ad:

ibm.com-6d2a299286e086652f0cd05b3dd9a0bd

#8: Coupons.com

  • Estimated Q2 Ad Spend: $6.3M
  • Top 3 Traffic Sources: Google, Direct Buy, Yahoo Gemini
  • Top 3 Publishers: cosmopolitan.com, yahoo.com, mayoclinic.org

Top Ad:

coupons.com-13fe3de89e9c52fa1c6a2d9e6503705f

#9: Adobe.com

  • Estimated Q2 Ad Spend: $5.9M
  • Top 3 Traffic Sources: Conversant, Direct Buy, TribalFusion
  • Top 3 Publishers: sitepoint.com, thisiscolossal.com, vimeo.com

Top Ad:

adobe.com-6b1e08593baeb9c37eceb2435a2140f3

#10: Vanguard.com

  • Estimated Q2 Ad Spend: $5.5M
  • Top 3 Traffic Sources: Direct Buy, TheTradeDesk, Google
  • Top 3 Publishers: about.com, huffingtonpost.org, fool.com

Top Ad:

vanguard.com-81d5abe05a762d0d49363a5d644656e7

#11: Weebly.com

  • Estimated Q2 Ad Spend: $5.5M
  • Top 3 Traffic Sources: Google, TribalFusion, Direct Buy
  • Top 3 Publishers: wikihow.com, wedmd.com, vimeo.com

Top Ad:

weebly.com-290434c419b6a980d1db94bc4b56cb8b

#12: FI.com

  • Estimated Q2 Ad Spend: $5.4M
  • Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
  • Top 3 Publishers: forbes.com, yahoo.com, thestreet.com

Top Ad:

fi.com-557f541b0f48c749e45b1f74e82f6ed5

#13: HillaryClinton.com

  • Estimated Q2 Ad Spend: $5.2M
  • Top 3 Traffic Sources: Advertising.com, Google, Direct Buy
  • Top 3 Publishers: cbsnews.com, nytimes.com, thinkprogress.org

Top Ad:

hillaryclinton.com-6ac5250968f6f0abd5cae2123b272fca

#14: Toyota.com

  • Estimated Q2 Ad Spend: $4.6M
  • Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
  • Top 3 Publishers: popularmechanics.com, vice.com, imdb.com

Top Ad:

toyota.com-e216b047e234934622fa44e07e8a6258 (1)

#15: AmericanExpress.com

  • Estimated Q2 Ad Spend: $4.4M
  • Top 3 Traffic Sources: Direct Buy, Google, Conversant
  • Top 3 Publishers: ebay.com, boardingarea.com, theguardian.com

Top Ad:

americanexpress.com-642fb2964ea5880cfb0862e16bf8d4db

#16: Apus.edu

  • Estimated Q2 Ad Spend: $4.2M
  • Top 3 Traffic Sources: Google, Direct Buy, Casale
  • Top 3 Publishers: sparknotes.com, go.com, wikihow.com

Top Ad:

apus.edu-ee265dc4d0fd0dafc67ca4bcb260ec06

#17: HomeDepot.com

  • Estimated Q2 Ad Spend: $4.2M
  • Top 3 Traffic Sources: Google, Direct Buy, MediaMath
  • Top 3 Publishers: doityourself.com, howstuffworks.com, thesaurus.com

Top Ad:

homedepot.com-25ca0cfaeeb35a63230b60535b7b180b

#18: Honda.com

  • Estimated Q2 Ad Spend: $3.9M
  • Top 3 Traffic Sources: Direct Buy, Google, Taboola
  • Top 3 Publishers: edmunds.com, nfl.com, caranddriver.com

Top Ad:

honda.com-15a1f85968980bc4f3d83cce810e5cdd

#19: Fidelity.com

  • Estimated Q2 Ad Spend: $3.9M
  • Top 3 Traffic Sources: Direct Buy, Yahoo Gemini, Google
  • Top 3 Publishers: go.com, huffingtonpost.com, forbes.com

Top Ad:

fidelity.com-c679f31bf21193e636f9e25eebf76dfb

#20: Chevrolet.com

  • Estimated Q2 Ad Spend: $3.8M
  • Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
  • Top 3 Publishers: internetautoguide.com, motortrend.com, cargurus.com

Top Ad:

chevrolet.com-b792fd692b2ede91e73dd78672669fc3

1 Comment

  1. We can learn so many techniques with these display advertisement campaigns.

    Reply

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