The Top 20 Advertisers of Q4 2016

2016 is officially over – happy 2017!

Let’s take a peek at who spent the most in Q4 2016.

#1: jet.com

  • Estimated Q4 Ad Spend: $54.7M
  • Top 3 Traffic Sources: Google, Direct Buy, Casale
  • Top 3 Publishers: shareably.net, tumblr.com, wikihow.com

Top Ad:

jet.com-d402499ab99c437e052e6f9945994fd0

#2: sling.com

  • Estimated Q4 Ad Spend: $36.9M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: pcworld.com, techhive.com, macworld.com

Top Ad:

sling.com-538190e31f3980c14d2fd5860f540ab7

#3: amazon.com

  • Estimated Q4 Ad Spend: $36M
  • Top 3 Traffic Sources: Direct Buy, Google, Conversant
  • Top 3 Publishers: imdb.com, wikia.com, dpreview.com

Top Ad:

amazon.com-960c8ad6ecfc6655026427fc65619231

#4: fidelity.com

  • Estimated Q4 Ad Spend: $30.8M
  • Top 3 Traffic Sources: Direct Buy, Yahoo Gemini, Google
  • Top 3 Publishers: yahoo.com, huffingtonpost.com, bankrate.com

Top Ad:

fidelity.com-641b4c4ef52eeb044302f182ecbaf8ad

#5: edx.org

  • Estimated Q4 Ad Spend: $27.8M
  • Top 3 Traffic Sources: Rubicon, Direct Buy, OpenX
  • Top 3 Publishers: yahoo.com, dailymotion.com, go.com

Top Ad:

edx.org-aa904330783b9b262000a59c6efbe4ab (2)

#6: bestbuy.com

  • Estimated Q4 Ad Spend: $25.7M
  • Top 3 Traffic Sources: Direct Buy, Google, Tapad
  • Top 3 Publishers: wikia.com, yahoo.com, forbes.com

Top Ad:

bestbuy.com-79b6cffc79585aff54949e992c21dc5c

#7: google.com

  • Estimated Q4 Ad Spend: $24.1M
  • Top 3 Traffic Sources: Google, Direct Buy, Casale
  • Top 3 Publishers: chowhound.com, theverge.com, vox.com

Top Ad:

google.com-92e0acaf12ff37054bb179de473f0126

#8: westernunion.com

  • Estimated Q4 Ad Spend: $24.1M
  • Top 3 Traffic Sources: MediaMath, Direct Buy, Outbrain
  • Top 3 Publishers: answers.com, wikia.com, urbandictionary.com

Top Ad:

westernunion.com-3f09c930b3698f0370e327531c127d53

#9: walmart.com

  • Estimated Q4 Ad Spend: $23.8M
  • Top 3 Traffic Sources: Google, Direct Buy, Sharethrough
  • Top 3 Publishers: babycenter.com, foodnetwork.com, usmagazine.com

Top Ad:

walmart.com-b3991c78a42b8a613747a091282a4d2f

#10: dyson.com

  • Estimated Q4 Ad Spend: $16.9M
  • Top 3 Traffic Sources: Direct Buy, Google, Rubicon
  • Top 3 Publishers: nypost.com, usnews.com, yahoo.com

Top Ad:

dyson.com-6dbb12ffea54768e629b87e88523c76c

#11: americanexpress.com

  • Estimated Q4 Ad Spend: $16.7M
  • Top 3 Traffic Sources: Google, Direct Buy, RocketFuel
  • Top 3 Publishers: ebay.com, forbes.com, msnbc.com

Top Ad:

americanexpress.com-2ff1c1818e42917a044892f30c1da57f

#12: microsoft.com

  • Estimated Q4 Ad Spend: $15.5M
  • Top 3 Traffic Sources: Direct Buy, Google, Taboola
  • Top 3 Publishers: forbes.com, stackexchange.org, stackoverflow.com

Top Ad:

microsoft.com-888d8296065f4efdcc5688267c829c94

#13: att.com

  • Estimated Q4 Ad Spend: $14M
  • Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
  • Top 3 Publishers: huffingtonpost.com, gottabemobile.com, tvguide.com

Top Ad:

att.com-c7622c5d0a684e63e21325c58129f4e4

#14: paypal.com

  • Estimated Q4 Ad Spend: $13.7M
  • Top 3 Traffic Sources: Google, Conversant, Advertising.com
  • Top 3 Publishers: forbes.com, imgur.com, bbc.com

Top Ad:

paypal.com-2067f650027b25c7e1e02ebfd9057be1

#15: aarp.org

  • Estimated Q4 Ad Spend: $12.9M
  • Top 3 Traffic Sources: Outbrain, Google, Direct Buy
  • Top 3 Publishers: go.com, clevelandclinic.com, foodnetwork.com

Top Ad:

aarp.org-f81f235457e434a274ad1482f22d1b4b

#16: retailmenot.com

  • Estimated Q4 Ad Spend: $12.6M
  • Top 3 Traffic Sources: Google, TheTradeDesk, Taboola
  • Top 3 Publishers: roasted.com, shareably.com, imgur.com

Top Ad:

retailmenot.com-2b78046ba7f6ed81e3bf12d22c4b5577

#17: vanguard.com

  • Estimated Q4 Ad Spend: $12.4M
  • Top 3 Traffic Sources: Direct Buy, Google, Rubicon
  • Top 3 Publishers: yahoo.com, thestreet.com, fool.com

Top Ad:

vanguard.com-4a96d0e0371d3a9d3c788c0d44110102

#18: zulily.com

  • Estimated Q4 Ad Spend: $12.1M
  • Top 3 Traffic Sources: Google, Advertising.com, MsnDisplay
  • Top 3 Publishers: tumblr.com, accuweather.com, nypost.com

Top Ad:

zulily.com-6952054ef45240449ff81031072c8106

#19: lowermybills.com

  • Estimated Q4 Ad Spend: $12M
  • Top 3 Traffic Sources: Google, Taboola, Advertising.com
  • Top 3 Publishers: huffingtonpost.com, photobucket.com, cbnsnews.com

Top Ad:

lower-my-bills-q4-ad

#20: chevrolet.com

  • Estimated Q4 Ad Spend: $11.6M
  • Top 3 Traffic Sources: Direct Buy, Google, Advertising.com
  • Top 3 Publishers: huffingtonpost.com, kbb.com, caranddriver.com

Top Ad:

chevrolet.com-95cc362a76cc403bc7980c879dc2cf51

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