5 Unconventional Tools For Writing Higher Converting Landing Pages & Ad Creatives

Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at...

The Power of Celebrity in Display Advertising Part 1: Donald Trump

Imagine that you’re a personal trainer and you want to make the most money possible. You’re given the choice between: a) a photo of you training Britney Spears, or b) a degree in nutrition/training from the top university in the United States Which would you choose? Me? I’m taking the picture of Britney Spears any day of the week. Why? Because it’s going to lead to more clients! Most...

Adbeat’s Greatest Hits: Our Top 10 Most Popular Blog Posts Of All Time

For the past year or so we’ve been on our own little personal mission to become the top blog out there for information on Display advertising and paid traffic. We’ve published close to one post every week. Some were loved: The content that @adbeat_com is putting up it’s amazing — The 7 landing pages that ACTUALLY work in 2015 http://t.co/OOWmFKYYXr — Juan Martitegui (@juanmartitegui) February 7, 2015 And some...

7 Political Persuasion Tips For Online Marketers

Although cable TV might have you believe otherwise, the world’s best marketers are NOT drinking whiskey and flirting with secretaries in Manhattan. Well, they might be drinking whiskey and flirting with secretaries. But they’re not in Manhattan. They’re in Washington. The world’s best marketers are politicians. Every year, billions of dollars are pumped into campaign research, marketing and lobbying. Barack Obama and Mitt Romney spent a combined total of...
How To Choose Profitable Publishers For Your Display Campaigns

How To Choose Profitable Publishers For Your Display Campaigns

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to...